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Wout van Aert attended a sponsorship announcement at Rabobank HQ, highlighting the significance of the bank's return to cycling. As he prepares for Omloop Het Nieuwsblad, he acknowledges the increased competition from teams like Lidl-Trek and UAE, while expressing confidence in his squad despite the absence of key riders.
Rabobank is returning to professional cycling after a 12-year hiatus, partnering with Visma-Lease a Bike to support both men's and women's teams starting in 2025. This collaboration marks a significant moment in Dutch cycling, reflecting a renewed commitment to professionalism and integrity in the sport. The bank will also invest in youth development and the national team, replacing BetCity's logo on team apparel as part of a broader return to cycling sponsorship.
Rabobank is reportedly set to return to professional cycling as a main sponsor of Team Visma | Lease a Bike, more than 12 years after leaving the sport. Discussions have been ongoing for over a year and a half, particularly after Stefaan Decraene became CEO in January 2023.The bank will replace BetCity on the team's jerseys starting with the upcoming Tour de France, as gambling sponsorships will be banned in the Netherlands by July 2025. Despite past doping controversies, the time elapsed may allow for a fresh perspective among cycling fans, potentially bolstering Team Visma's competitive edge against rivals like UAE Team Emirates - XRG.
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van aert praises rabobank sponsorship ahead of omloop het nieuwsblad
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